[{"data":1,"prerenderedAt":216},["ShallowReactive",2],{"service-bleaching-blonde-en":3,"service-blocks-902448fd-d2a6-4081-b0ef-59b6369845a8-en":25,"service-relations-combo-902448fd-d2a6-4081-b0ef-59b6369845a8-en":145,"service-relations-related-902448fd-d2a6-4081-b0ef-59b6369845a8-en":175},{"id":4,"slug":5,"category":6,"image":7,"price_min":8,"price_max":9,"duration_min":10,"is_enabled":11,"is_main_page":12,"is_footer":12,"sort_order":13,"last_modify":14,"created_at":15,"updated_at":16,"locale_code":17,"title":18,"description":19,"subtitle":20,"effect_duration":21,"repeat_frequency":22,"meta_title":23,"meta_description":24},"902448fd-d2a6-4081-b0ef-59b6369845a8","bleaching-blonde","30c6a968-5cdf-40c1-956d-4060a038e3a6","service\u002Fbleaching-blonde-1782818194292.webp",200,300,240,true,false,11,"2026-06-29","2026-06-29T12:29:08.175417+00:00","2026-07-31T08:47:23.184083+00:00","en","Bleaching & Blonde",null,"Lightening and clean blonde with no yellow tones","Blonde holds until the roots grow out","Root touch-up every 6–8 weeks","Hair Bleaching & Blonde in Batumi","Hair bleaching and cool blonde in Batumi: gentle lightening with toning and care. Trueman colourists. Book online daily 10:00–21:00.",[26,34,52,75,87,95,103,123,130,137],{"id":27,"service_id":4,"type":28,"position":29,"is_enabled":11,"config":30,"locale_code":17,"data":31},"91116f3f-fb52-4789-863b-8b95149b834b","description",0,{},{"title":32,"markdown":33},"Overview","Bleaching and going blonde is one of a colourist's most technical services. To get a clean, refined blonde shade, the hair is first lightened to remove its natural pigment, then toned to the desired tone — from cool platinum to warm honey.\n\nThis work calls for experience and precise control: it's important not only to reach the lightness you want, but also to keep the hair healthy. We use modern lightening formulas with protective complexes that are gentler on the hair structure.\n\nThe price is from 200 to 300 GEL and depends on your starting colour, length, hair density and the number of lightening sessions needed to reach the result.",{"id":35,"service_id":4,"type":36,"position":37,"is_enabled":11,"config":38,"locale_code":17,"data":39},"a376386f-9b47-4686-9975-5941d579f183","stages",2,{},{"items":40,"title":51},[41,43,45,47,49],{"markdown":42},"Diagnosis: the colourist assesses your starting colour, the condition of your hair and its colouring history to determine a safe degree of lightening.",{"markdown":44},"Choosing the target blonde shade and agreeing on a plan — sometimes a clean blonde is achieved in one visit, sometimes it takes several stages.",{"markdown":46},"Applying the lightening formula with protective additives and timing the process to reach the right lightness.",{"markdown":48},"Rinsing, washing and essential toning — it removes yellow tones and sets the final blonde shade.",{"markdown":50},"Restorative care and styling: a nourishing mask and blow-dry so the hair looks groomed and shiny.","How it works",{"id":53,"service_id":4,"type":54,"position":55,"is_enabled":11,"config":56,"locale_code":17,"data":57},"962b63b6-ec5c-4f81-8a26-5d3d7646ae2b","suitable_for",3,{},{"items":58,"title":74},[59,62,65,68,71],{"icon":60,"text":61},"i-lucide-sun","You dream of light hair or a cool blonde",{"icon":63,"text":64},"i-lucide-sparkles","You want a dramatic change and to go lighter",{"icon":66,"text":67},"i-lucide-droplet","You need to cancel yellow tones and refresh already-bleached hair",{"icon":69,"text":70},"i-lucide-palette","You love clean, refined light shades",{"icon":72,"text":73},"i-lucide-check","You're ready to maintain blonde with regular care and toning","Who it's for",{"id":76,"service_id":4,"type":77,"position":78,"is_enabled":11,"config":79,"locale_code":17,"data":80},"f28b3aaa-827a-45c4-8b92-7bbea844e8d1","contraindications",4,{},{"items":81,"title":86},[82,83,84,85],"Severely damaged, brittle or porous hair — it needs restoration first","A recent perm or recent aggressive colouring","Damage, irritation or cuts on the scalp","Individual intolerance to the components of the lightening formula","Contraindications",{"id":88,"service_id":4,"type":89,"position":90,"is_enabled":11,"config":91,"locale_code":17,"data":92},"db18c78d-71ec-46e5-922d-4d03ed948ce3","aftercare",6,{},{"title":93,"markdown":94},"Aftercare for coloured hair","Bleached hair needs special attention. Use shampoo and conditioner for coloured and bleached hair, and regularly use nourishing and restorative masks. To keep blonde cool and free of yellow tones, use a purple (toning) shampoo once every 1–2 weeks.\n\nBy the sea in Batumi, protection is especially important: sun and salt water quickly dry out and yellow light hair. Wear a hat at the beach, rinse your hair with fresh water after swimming, and use products with UV protection and heat protection when styling.",{"id":96,"service_id":4,"type":97,"position":98,"is_enabled":11,"config":99,"locale_code":17,"data":102},"c302bfab-2275-4d21-b055-de259517a250","masters",7,{"memberIds":100},[101],"2a68314b-323f-4ed4-9c24-dbfb7e9690ac",{},{"id":104,"service_id":4,"type":105,"position":106,"is_enabled":11,"config":107,"locale_code":17,"data":108},"9e2f8abb-e499-46b3-b5e5-8eb839d749ce","faq",8,{},{"items":109,"title":122},[110,113,116,119],{"answer":111,"question":112},"Sometimes yes, but if your hair is dark or previously coloured, safe lightening may take several visits. The colourist will assess your hair and suggest a plan that keeps it healthy.","Can I go blonde in a single session?",{"answer":114,"question":115},"Lightening removes pigment but leaves a warm yellow or orange undertone. Toning neutralises it and sets a clean final blonde shade.","Why is toning needed after lightening?",{"answer":117,"question":118},"Lightening is a serious process, but we use formulas with protective complexes and work carefully. With the right home care, the hair stays in good condition.","Does lightening damage the hair badly?",{"answer":120,"question":121},"On your starting colour, length, hair density and the number of lightening sessions needed. The final price is from 200 to 300 GEL; the colourist will give an exact quote after diagnosis.","What does the price depend on?","Questions and answers",{"id":124,"service_id":4,"type":125,"position":126,"is_enabled":11,"config":127,"locale_code":17,"data":128},"8e239030-9b78-43b5-bf34-8433bbfc95c2","combos",9,{},{"title":129},"Pairs well with",{"id":131,"service_id":4,"type":132,"position":133,"is_enabled":11,"config":134,"locale_code":17,"data":135},"b00e3143-5f90-4b5b-b4cb-044764cf1c66","related",10,{},{"title":136},"Other services in this category",{"id":138,"service_id":4,"type":139,"position":13,"is_enabled":11,"config":140,"locale_code":17,"data":141},"bc11bf78-dc3e-4210-97a3-07b3e14904d9","cta",{},{"title":142,"subtitle":143,"buttonLabel":144},"Want the perfect blonde?","Book bleaching and blonde online — we're open every day from 10:00 to 21:00.","Book now",[146,160],{"id":147,"slug":148,"category":6,"image":149,"price_min":150,"price_max":8,"duration_min":151,"is_enabled":11,"is_main_page":12,"is_footer":12,"sort_order":152,"last_modify":14,"created_at":15,"updated_at":153,"locale_code":17,"title":154,"description":19,"subtitle":155,"effect_duration":156,"repeat_frequency":157,"meta_title":158,"meta_description":159},"967f5489-850e-4cae-bcb8-c339e14d9947","toning","service\u002Ftoning-1782820990870.webp",130,60,23,"2026-07-31T09:00:43.430535+00:00","Toning","Shade, shine and neutralised yellow tones","The shade holds for 3–5 weeks","Every 3–5 weeks","Hair Toning & Glossing in Batumi","Hair toning in Batumi: refresh colour, cancel yellow tones, even out the shade. Trueman salon. Book online daily 10:00–21:00.",{"id":161,"slug":162,"category":163,"image":164,"price_min":165,"price_max":166,"duration_min":167,"is_enabled":11,"is_main_page":12,"is_footer":12,"sort_order":126,"last_modify":14,"created_at":15,"updated_at":168,"locale_code":17,"title":169,"description":19,"subtitle":170,"effect_duration":171,"repeat_frequency":172,"meta_title":173,"meta_description":174},"81680693-f6b1-446a-ad1b-45fe61f44ead","hair-styling","7bb95a05-1c5f-4863-9452-253866b107f0","service\u002Fhair-styling-1782817938042.webp",20,50,30,"2026-07-31T08:47:23.164018+00:00","Hair Styling","Styling for the look — from everyday to evening","Holds for 1–2 days","For an occasion or before an event","Hair Styling & Blow Dry in Batumi","Hair styling and blow-dry for any occasion in Batumi: everyday, evening, event. Trueman salon. Book online daily 10:00–21:00.",[176,190,203,204],{"id":177,"slug":178,"category":6,"image":179,"price_min":180,"price_max":8,"duration_min":181,"is_enabled":11,"is_main_page":11,"is_footer":12,"sort_order":182,"last_modify":14,"created_at":15,"updated_at":183,"locale_code":17,"title":184,"description":19,"subtitle":185,"effect_duration":186,"repeat_frequency":187,"meta_title":188,"meta_description":189},"647a2e83-4f7f-4b3a-b125-060d2cc0cb8b","single-tone-color","service\u002Fsingle-tone-color-1782816819178.webp",40,180,5,"2026-07-31T08:47:23.157187+00:00","Single-Tone Color","Even colour along the whole length and grey coverage","Colour holds for 4–6 weeks","Root touch-up every 4–6 weeks","Single-Process Hair Color in Batumi","Single-process hair color and grey coverage in Batumi: even, long-lasting colour. Trueman salon. Book online daily 10:00–21:00.",{"id":191,"slug":192,"category":6,"image":193,"price_min":9,"price_max":194,"duration_min":9,"is_enabled":11,"is_main_page":12,"is_footer":12,"sort_order":195,"last_modify":14,"created_at":15,"updated_at":196,"locale_code":17,"title":197,"description":19,"subtitle":198,"effect_duration":199,"repeat_frequency":200,"meta_title":201,"meta_description":202},"9e17cfa8-4e0b-44a6-9b9e-f9853fc1726d","highlights-balayage","service\u002Fhighlights-balayage-1782820205921.webp",500,19,"2026-07-31T09:00:57.650409+00:00","Highlights & Balayage","Soft transitions and natural highlights","Results typically last 2–3 months","Every 2–3 months","Highlights, Balayage & Ombre in Batumi","Dimensional colour in Batumi: highlights, balayage, ombre and soft transitions. Trueman salon colourists. Book online daily 10:00–21:00.",{"id":147,"slug":148,"category":6,"image":149,"price_min":150,"price_max":8,"duration_min":151,"is_enabled":11,"is_main_page":12,"is_footer":12,"sort_order":152,"last_modify":14,"created_at":15,"updated_at":153,"locale_code":17,"title":154,"description":19,"subtitle":155,"effect_duration":156,"repeat_frequency":157,"meta_title":158,"meta_description":159},{"id":205,"slug":206,"category":6,"image":207,"price_min":9,"price_max":194,"duration_min":9,"is_enabled":11,"is_main_page":12,"is_footer":12,"sort_order":208,"last_modify":14,"created_at":15,"updated_at":209,"locale_code":17,"title":210,"description":19,"subtitle":211,"effect_duration":212,"repeat_frequency":213,"meta_title":214,"meta_description":215},"a5e5f044-dece-42ad-b0f6-c2962df695fb","complex-coloring","service\u002Fcomplex-coloring-1782826274081.webp",18,"2026-07-31T09:00:57.734495+00:00","Complex Coloring \u002F Airtouch","Airtouch, colour melts and multi-step colouring","Results typically last 3–4 months","Every 3–4 months","Airtouch & Complex Coloring in Batumi","Airtouch and complex colouring in Batumi: soft colour melts and natural volume. Trueman salon colourists. Book online daily 10:00–21:00.",1791342147139]